The timeless, essential building blocks of all great marketing, from strategy to research to metrics.
The behind-the-scenes competencies that a marketing campaign’s audience may not see, but are nonetheless key to its effectiveness.
Today’s hot, buzzed-about topics and techniques that are yielding great results for forward-thinking marketers.
The areas where marketing professionals “live on the edge,” taking great risks for the possibility of great rewards.
Examples of how to leverage new technology and other digital tools… wisely, without succumbing to hype, and always with solid fundamentals underlying the high-tech tactics.
Where a marketer’s objectives go beyond pure profit to touch higher meanings and deeper commitment to service.
The bedrock mindsets and values that must take root inside the successful marketer’s brain in order to do great work and build a legendary career.
A “cheat sheet” to the sixty-four elements of marketing excellence, optimized for quick understanding and quicker implementation.
Years in the Making
Cups of Coffee Consumed
The CMO's Periodic Table is a remarkable collection of advice and ideas from dozens of senior executives. It's a Ph.D. in marketing science, all in one book.
The CMO’s Periodic Table opens with a bang and remains a riveting read throughout, thanks to its clever organizational structure and deeply insightful interviews. Drew has gathered an amazing collection of professionals, many of whom share the passion and perseverance that it takes be successful in any field, especially marketing.
Students and marketing executives won’t find a better way to learn about cutting edge marketing than from those who have cracked the code. Drew Neisser has skillfully assembled the combined wisdom of 64 CMOs. Insights gained from the book will help executives up their game and students think like a seasoned exec.
The CMO’s Periodic Table is like going to the best marketing buffet you could imagine. Each chapter is a delectable morsel of insightful commentary from some of the tastiest ‘chefs' in the biz. Read it from cover to cover and you’ll be stuffed with insights you’ll be able to apply to just about any marketing challenge on your plate.
The CMO’s Periodic Table is a masterful collection of insights thoughtfully arranged for marketers of all vintages. As a fellow writer, I really appreciate Drew’s deft writing style and how he draws out the wisdom of his sixty-four marketing connoisseurs. It is definitely worth reading AND sharing.
Along with being written by an exceptional marketing thinker and practitioner, The CMO’s Periodic Table is an artfully conceived goldmine of marketing wisdom. Drew distills practical guidance from his illustrious interviewees on the very topics—strategy, metrics, data, customer-centricity, innovation, and more—that are essential to every modern marketer.
Drew is a marketing guru. His interview questions leave no ground uncovered, making you feel as if you’re getting crucial insider knowledge from these CMOs. You’ll want to keep this book on your desk so you can refer to its content time and again, applying it to your own marketing goals and challenges.
Drew provides invaluable lessons from the CMO's and marketers on the front lines to help you create a disruptive company... or prevent your company from being one that perishes.
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